Pestel analysis of ben and jerrys

I didn't do much cooking or blogging obviously! The weather has been gorgeous lately and as well as going our for bike rides and days at the park I've been thinking about ice cream, as you do ; I really, really want to get myself an ice cream maker but until then this is such an easy idea to make your own flavoured vegan ice cream.

Pestel analysis of ben and jerrys

Strengths Prestigious, established, successful, global operation, with sales in USA, Europe and Asia, which is synonymous with social responsibility and environmentalism.

For example, its products are packed in unbleached cardboard containers. The company is also involved in other good causes, including global warming, gun control and saving family farms.

In they had to stop using Michael Foods as their egg supplier, due to bad PR from the Humane Society, which alleged that Michel Foods treated chickens inhumanely.

Ben & Jerry's Comparison to Porter's 5 Forces - Case Study

They achieved success despite several corporate weaknesses. The most obvious was a lack of professionalism in its management, and no clear mission statement which they have amended.

They took out a vast amount of capital lease in their aim to automate their production to keep up with the intense competition. Their clear focus on multiple social responsibility issues could hurt the company by shifting the focus away from important business matters, and also add unnecessary costs.

They need more experienced management to fuel aggressive growth in a downturned economy and change flat sales in their premium product lines. Provide allergen free food items, such as gluten free and peanut free. In they acquired Best foods and Slim-fast which will allow them to enter a new industry of weight loss products.

There is a growing demand for premium ice cream in new markets like Asia. Threats Much of their target market is constantly changing its product preferences desiring to prevent diabetes, obesity etc.

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That, coupled with a decrease in household sizes and discretionary income, has left sales flat in recent years. Consumers are concerned about fattening dessert products.

Any contamination of the food supply, especially e-coli. They also have competition from global food companies with similar products and any grocery store label products. Much of their competition seems to be merging together, in order to remain marketable in this tough economy.

Experts say that animal feed prices are rising, partly because biofuel crops are replacing cow fodder. In turn, the high priced animal feed pushes up the cost of milk. Prices of all milk products are rising worldwide, due to what some call a "perfect storm" of low supply and high demand.

There is a distinct possibility that their may not be enough milk to meet demand, and that there could be a global milk shortage. Supply is down for many reasons.

Pestel analysis of ben and jerrys

Skim Milk powder which is easier to transport than fresh milk is used in a wide range of foodstuffs, and in its price shot up to record levels worldwide — almost twice as high as the year before. Read more… The company sells its colorfully named ice cream, ice-cream novelties, and frozen yogurt under brand names such as Chunky Monkey, Phish Food, and Cherry Garcia.

This was achieved in spite of a premium price point. The premium price of the product was supported by a high quality image, and high quality products. Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

View all posts by Tim Friesner Posted on.Strategic Analysis of Ben and Jerry's Homemade Inc. INTRODUCTION Ben & Jerry's is an innovative leader in the super premium ice cream industry.

The company blends a commitment to provide all natural, high quality ice cream with a commitment towards social . A key asset of Ben & Jerry’s was its market niche among those customers who appreciated the premium ice cream with unusual flavor names like Karamel Sutra, Chocolate Therapy, and Imagine Whirled.

In Ben and Jerry’s Chunky Monkey ice cream flavor was named in a top ten list of the best ice cream in London.


In Ben and Jerry’s co-founders, Ben Cohen and Jerry Greenfield were asked to join Lance Armstrong in speaking about clean technology and alternative energy at the Ernst and Young national entrepreneur of the year awards.

Ben & Jerry's Case Analysis. Facing their first ever net income loss and experiencing a disconnect between company strategy, it is necessary to compare Ben & Jerry's to Michael Porter's "Five Forces" model to obtain guidance and a clear perspective on what path their new CEO Robert Holland should take the company.

Pestel analysis of ben and jerrys

Ben & Jerry’s SWOT Analysis Prepared for Ben & Jerry’s Executive Board CEO, Departmental Vice Presidents Prepared by. Grateful Dead guitarist Jerry Garcia discusses the Woodstock and Altamont music festivals in newly shared video of an interview from May Garcia also talks about the Hells Angels and fellow San Francisco-based musicians Jefferson Airplane, Hot Tuna, .

The Truth About Ben and Jerry’s