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Southwest Airlines Case Study: Using Human Resources for Competitive Advantage. Graduate School of Business, Stanford University.
This posting is about the Stanford University, Graduate School of Business Case study focusing on Southwest Airlines as an example of leveraging human resources into a distinct competitive advantage.
Continental Lite, could not match the efficiency of Southwest and their CEO was purportedly not particularly people-oriented. Southwest believes their competitive advantage lies mainly with their people and how they are managed and not so much with their pricing structure.
The leverage lies with the people! Among other things that were not so easy for the other airlines to imitate, Southwest encouraged their employees to deliver great customer service and have fun which often go hand-on-hand. Their turnaround time arrival at gate to next departure is about 15 minutes, as compared to an industry average of about 35 minutes.
Also Southwest accomplishes this with great efficiency; they use fewer people at gate and a smaller ground crew. That is part of the Southwest culture.
This amendment ostensibly was meant to encourage traffic through the new Dallas-Fort Worth hub where Continental flew through but effectively made the logistics of airline routes in and out of Love Field where Southwest flew through very difficult.
Before Southwest entered the Louisville-Chicago market, 8, people daily flew this route, after Southwest entered, 26, people flew this route daily. Most of the excess used to drive it. For the periodSouthwest stock earned the highest returns of any publicly-trade U.
I am betting on your minds, your hearts, your souls, and your spirits to continue our success. What lessons can be drawn?
The leverage that corporate culture and the human resource can provide for strategic advantage and change cannot and should not be underestimated.
An intracompany family spirit and atmosphere of trust as well as meaningful interpersonal connections go a long way to fostering motivation and a sense of job satisfaction. And have no doubt, this is directly related to the bottom line.Testimonials & Projects.
Dynamics Southwest is proud of our customers and their achievements. Throughout the years we have worked in a variety of industries and have assisted companies with meeting many of their special requirements. The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To Our Employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. About Southwest Engineers Southwest Engineers is a full-service civil and environmental engineering consulting firm serving Texas with quality engineering services for 38 years.
Their experienced team leads in the design of land development projects, water and wastewater infrastructure design and permitting throughout the state with smart, cost.
The Southwest Rapid Transitway (Stage 2) and Pembina Highway Underpass Project (SWT2) includes the construction of km of exclusive transitway runningway and active the preparation of the business case and value for money assessment (VFM) for a PPP Canada Engineering services provided during the RFP open period included Proponent.
Global Hawk Systems Engineering Case Study Air Force Center for Systems Engineering (AFIT/SY) Air Force Institute of Technology Page - i ID Success Story: Southwest General Health Center Environmental Services, Food & Nutrition, and Patient Transportation.
When inefficient management threatened quality and patient satisfaction at this award-winning health center they turned to ABM Healthcare Support Services .